Specializing in the production
and sales of rattan furniture.

High quality, stylish, economical and natural

Founded in 2006

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Industry knowledge

Advantages of New Products

There are several advantages of introducing new products:

Competitive Advantage: New products help companies gain a competitive advantage over their rivals by offering something unique and innovative to the market. This can help them capture market share and increase profitability.

Increased Revenue: New products can create new revenue streams for companies, helping them to grow and expand their business.

Customer Retention: Introducing new products can keep customers engaged with a company, encouraging them to continue buying its products and services.

Brand Image: A company that regularly introduces new and innovative products can create a positive brand image and reputation, which can attract new customers and help retain existing ones.

Differentiation: New products can differentiate a company's offerings from those of its competitors, helping it stand out in a crowded market.

Increased Market Share: Introducing new products can help a company increase its market share by offering products that meet the changing needs and preferences of consumers.

Learning Opportunities: Developing and launching new products can provide valuable learning opportunities for a company, helping it to identify new opportunities and improve its product development process.

Characteristics of New Products

New products typically exhibit certain characteristics, including:

Innovation: New products are usually innovative and offer a unique solution to a problem or meet a new need in the market.

Novelty: They are usually different from existing products, incorporating new features, materials, or technology.

Uncertainty: There is often uncertainty surrounding the success of new products, as it can be difficult to predict consumer demand and acceptance.

Risk: Introducing new products can be risky, as it requires significant investment in research and development, marketing, and distribution.

Complexity: New products may be more complex to manufacture, market, and distribute than existing products, requiring specialized skills and resources.

Time-sensitive: The success of new products can be time-sensitive, as competitors may develop similar products or consumer demand may shift quickly.

High potential for reward: Despite the risks, new products also have a high potential for reward, including increased revenue, market share, and customer loyalty.

Scalability: New products must have the potential to scale up production and distribution quickly to meet demand as they become successful.

About us


Wuyi Husen Leisure Products Co., Ltd.

Established in 2006, Wuyi Husen Leisure Products Co., Ltd. is a dynamic and experienced company specialising in the production and sale of rattan furniture. Our company philosophy is: high quality, stylish, economical and natural. Husen has many different ranges of products, mainly made of PE rattan and aluminum/steel frames and are widely used in decks, terraces, patios, gardens, beaches, bars, hotels, restaurants etc. We have our own modern factory in Zhejiang, China, covering an area of 15,000 square meters, with more than 100 skilled production staff, a design team of 5 senior designers, a quality control team of 5 QC inspectors, as well as advanced equipment and standard production processes. team, as well as advanced equipment and standard production processes. We supply to domestic and international professional sellers and cross-border e-merchants on Ali 1688, Amazon and other platforms, and have earned a good reputation in Europe, America and other countries since 2006. Wuyi Husen is constantly evolving to stay at the forefront of the furniture industry. We closely monitor and respond to changes in the market and innovate through award-winning designs and unique product features. Our aim is to further expand our product range to provide our customers with a wider choice of quality garden and interior furniture. Through our stringent quality control system, we guarantee a long product life. We are committed to improving the quality of life for our customers and changing the way people think about furniture, and we build long-term relationships with our customers through service, excellence and timely delivery.